I split my time between Stanford University and industry work. The tabs above lead to more info on each.

At my Stanford lab, the Persuasive Technology Lab, we're focused on mobile persuasion, the psychology of Facebook, and peace technology.

In industry I'm helping companies better understand captology, designing for simplicity, persuasion in social graphs like Facebook.

(It's a great time to be a psychologist who investigates how people use technology--so many fun things to do!)

If you're interested in captology, check out my book: Persuasive Technology: Using Computers to Change What We Think and Do. But that's not all. Last year I launched a new book: Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. Summary: Mobile phones will become the #1 platform for persuasion. The book explains why.

I'm deep into investigating the psychology of Facebook. In Fall 2007 I taught a new Facebook course with Dave McClure. During the 10-week quarter, our students' projects persuaded more than 16 million people to install the apps they created. The secret? Psychology and metrics (and some really sharp students). I'm teaching another new course on the psychology of Facebook. The Facebook work builds on our previous research into how Web 2.0 companies motivate and persuade people.

Perhaps the most important work I'm doing these days is Peace Innovation. The vision is to innovate persuasive technologies that can bring about world peace in 30 years. This is an ambitious vision, but I believe it is entirely possible. We finally have the tools and insights to start making world peace a reality.

My lab team and I keep a blog: Captology Notebook.

The three other pages here explain more about my work.

--BJ Fogg