bjfogg@stanford.edu
Like many people, I get tons of email. Ugh. I'll try to respond to yours . . .

phone: (707) 479-4552
I usually don't answer calls from unrecognized phone numbers. If you want an appointment, click the tab above that says "Book time w/ me"-- I'm happy to talk.

P.O. Box 20456
Stanford, CA 94309

In the Media

I won’t list all the media quotes and coverage because that’s boring. Instead, I’ve picked a few items that for various reasons stand out.

[Wow. I’m way behind on updating this page. You can always use Google News to search my lab or my name.]

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BJ Fogg & Linda Fogg Phillips: The Facebook Parenting Duo
on the Official Facebook Blog

“At Facebook, we're constantly connecting with interesting people — from experts in their field, academics and researchers to celebrities or visitors to our office.”



BJ’s note: Facebook’s Kathy Chan interviewed us for this Q&A-style article. It’s fun to share our work through Facebook’s site.

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The New Rules of Persuasion
in the RSA Journal

“Dr BJ Fogg has been in the behaviour-changing game for more than 15 years. He shows how the latest technology is providing tools that can influence how people”


BJ’s note: This is an invited article I wrote for RSA, summarizing how to design for persuasion using today’s tools.

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10 new gurus you should know
in Fortune Magazine

“When Fogg began studying how technology could influence behavior back in 1992, he faced some resistance to his ideas. But today he's one of the most sought-after thinkers in Silicon Valley.”


BJ’s note: Working with the Fortune team was fun. My mom doesn’t like the photo. But I do. I think it’s strange in a good way. As for the article, I was intrigued with how Fortune must reduce an entire career to a few words.

"Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be." -BJ Fogg

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Sri Lanka's Information War: Part III
in World Politics Review

"We need a little data, but can't get enough of stories," said BJ Fogg, a Stanford researcher and author of "Persuasive Technology: Using Computers to Change What We Think and Do." "Stories are a technology, not a high technology, but a biological technology, for remembering cause-and-effect relationships. Our brains are sponges for stories, and it's very hard to undo a well-told story."

BJ’s note: I have no special expertise in world politics so this article about Sri Lanka caught my eye.

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问号：是手机响了还是骨头在震动
posted at edu.sina.com

Anecdotal evidence suggests "people feel the phone is part of them" and "they're not whole" without their phones, since the phones connect them to the world, said B.J. Fogg, director of research and design at Stanford University's Persuasive Technology Lab.

BJ’s note: This is an old story about phantom phone vibrations, but it popped up on a Chinese site recently.