bjfogg@stanford.edu
Like many people, I get tons of email. Ugh. I'll try to respond to yours . . .

phone: (707) 479-4552
I usually don't answer calls from unrecognized phone numbers. If you want an appointment, click the tab above that says "Book time w/ me"-- I'm happy to talk.


P.O. Box 20456
Stanford, CA 94309

Newest Stuff

I’ve completed tons of new work recently. I can’t share the confidential stuff, but there’s some I can make public. Below is a sample.

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Sidenote: I’ve removed pages from my website

My consulting schedule is booked until June 2010, so I’ve removed that part of my website. However, I can still accept invitations for keynotes and workshops. If this interests you, see my hidden page on speaking gigs.

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Are these my best ideas ever? You decide . . .

The Behavior Grid: www.BehaviorGrid.org. This now frames all my lab’s work. And the outside response has been very good.

Coming soon is the Behavior Wizard. This project interests me so much it’s on my mind even when I sleep! Seriously.

I published some recent papers about persuasive design, behavior change, and innovation methods. (I can’t yet share the paper on Behavior Wizard.) You’ll find my papers are short and easy to read.

http://bjfogg.com/design.html
http://bjfogg.com/fbm.html
http://bjfogg.com/fbg.html (I have newer, better paper on this topic, not yet posted. See www.BehaviorGrid.org for more.)

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2000 words worth reading

The RSA asked me to write for their journal. The editors gave me 2000 words to share what I thought most important.

“The New Rules of Persuasion”

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Improving health with 160 characters

We completed a book on Texting 4 Health. This edited volume brings together the best material from our Stanford conference. The 15 easy-to-ready chapters showcase applications, ideas, insights on using mobile text messaging to improve personal and public health. You can buy this book on Amazon. The follow-up to this book and our previous Mobile Persuasion conference is the event Mobile Health 2010 @ Stanford in late May.

The subtitle of the book sums up my view: Texting is a simple, powerful way to improve lives.

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Facebook featured the work my sister and I are doing in a blog post:

BJ Fogg & Linda Fogg Phillips: The Facebook Parenting Duo

“At Facebook, we're constantly connecting with interesting people — from experts in their field, academics and researchers to celebrities or visitors to our office.”

Now we have a new book on this topic. This was fun to write. Check it out on Amazon.

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I set up a website to explain my Behavior Model

To share the concepts in my Behavior Model, I set up a new website at www.BehaviorModel.org . At this point, I’ve posted only the most basic info. I have much more to add -- examples, details, applications -- but this version will have to suffice until I can find more time.

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We’re finishing up a new book: “Psychology of Facebook”

To keep updated on this book we’re creating, become a fan.