Behavior Design Boot Camp
About once a month I run a Behavior Design Boot Camp in Healdsburg, California. I limit enrollment so we can all sit around one big table at our guest home next to the river.

At this 2-day training event, I teach things you can't find online or in books. It's my newest, best stuff.

How to join me?
All my Boot Camps sell out. To have first priority, get on my notification list. Here's how --> Send me an email with "notification" in the subject line. My address is bjfogg at stanford.edu

You should also apply using the links below. Do this now even if you're not sure which dates work best for you.

Next boot camps
My boot camps are sold out until June. Once you apply, my team will follow up with you to make sure Boot Camp is a match for you.

June 19 & 20 --> Apply now



How boot camp works . . .
For two days we work together, and you become a master of behavior design. Sharing and teaching like this is really fun. It’s my favorite format -- two days, small group, hands on. At each Boot Camp I become friends with fascinating people. I’m always sad to see the events end.

My camps are not about academic theory. Quite the opposite. In these events I teach practical skills you can use immediately at work. I will also prepare you to teach these insights and methods to your colleagues back home. For me, that’s the measure of success: How well can my boot campers teach others about Behavior Design.

My Boot Camp will change how you see the world and how you work. Everything about persuasion will be much clearer, and you’ll be much more confident in designing for behavior change.

To join my industry Boot Camps, you'll need to review and sign an agreement about liability, use of IP, and confidentiality. We'll get this to you in a timely way as part of the registration process.



What people say about my boot camps

"I wanted to thank you for the amazing opportunity. Truly unforgettable."

"I'm seeing applications of your boot camp all around me at work."

"You are an exceptional teacher with knowledge that entrepreneurs and change leaders need."

"Your bootcamp covered a lot of material, but I never felt overwhelmed. In fact, I felt energized."

"I did a quick consult today using your boot camp principles. Fun. Effective. Fresh."

“You were f****ing fantastic. Massive hit”

“. . . amazing event. Very inspiring.”

“Since the boot camp, I’ve applied your methods all over the place!”

"You are one of the special people I've met this year. Look forward to working together more."

“Brilliant, thanks BJ!”