Option 1: End-screen
Learn Behavior Design with BJ Fogg, PhD
Dr. Fogg created the Tiny Habits method, as well as a system called Fogg Behavior Design. These are not the same thing. And sometimes people are not sure about which training they want.
To be clear . . .
If you want to become a world-class coach in habits so you can coach other people, then please go to a different website to check out the Tiny Habits Certification. (click here)
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If you want to create a product or service that changes behavior, then stay on this page and check out the training options below for Fogg Behavior Design.
Fogg Behavior Design training is a good fit for you if . . .
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Your company’s success depends on influencing people’s behavior at scale.
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You need customers to do behaviors reliably, and you want world-class skills so you can get the design right.
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You need your mobile app to be more effective.
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You are a behavioral expert in your organization and you want to level up your skills.
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You are a product designer in your organization and you want to level up your skills.
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You love building your professional skills so you can be more effective at work.
Ways to learn Fogg Behavior Design
You have two options for learning Fogg Behavior Design: (1) an online course or (2) live training with BJ Fogg on Zoom.
With the online course, you can learn Fogg Behavior Design at your own pace. You use your mobile phone or computer to access eight modules. The total learning time is 6 hours. You will also be invited to “office hours” with Dr. Fogg each month. For more info about the online course, read below or see this page.
The live training in Fogg Behavior Design happens on Zoom. Dr. Fogg teaches you his unique methods in a small group setting. This training is super hands-on and practical. For more about the live training, read below or see this page.
Got questions?
Please email bj@bjfogg.com
The Online Course with BJ Fogg, PhD
The Course comes with a money-back guarantee. (See details on the check-out page.)
Dr. BJ Fogg's methods have been so effective that he has been called the "Millionaire Maker."
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BJ doesn't like that label. But it is true: People who have learned from him have been very successful creating products and services. And many have become millionaires.
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What made the difference? Those people learned to systematically design for engagement and lasting change.
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For over 15 years, only Stanford students and selected professionals had access to Dr. Fogg's system of Behavior Design. But now, with the launch of his official online course, you too can start learning his breakthrough methods. That means you can start to design for behavior change with confidence. It also means you can start designing products that will inspire and engage.
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Offered for the first time, Dr. Fogg's official course has the power to transform your career -- and your life.
Your Instructors:
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BJ Fogg, PhD, & Stephanie Weldy, MEd
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Total Learning Time:
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5 hours and 50 minutes (75 video lessons that average 5 minutes per video)
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Who should take this course?
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Product Managers
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Digital Marketing Pros
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Interaction Designers
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Employee Wellness Leaders
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Startup Founders
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Consultants in Behavior Change
The course includes --
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8 learning modules on how to systematically design for behavior change.
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75 short video lessons with BJ Fogg & Stephanie Weldy.
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15 unique worksheets, templates, scripts, and digital tools.
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6 months access to all the course content.
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​1 personalized certificate to recognize your success.
What professionals say about Fogg Behavior Design --
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"The Behavior Design concepts are powerful, and this course makes Dr. Fogg's methods easy to learn." -Jason B.
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"The course content is gold -- practical and engaging. I loved the real-world examples." -Joan S.
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"Fast, practical, immediately applicable." -Andy S.
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"The Behavior Design system is very compelling. And Dr. Fogg's track record of success speaks for itself." -Moiz K.
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"The Fogg Behavior Model is genius (and science)." -Marilyn W.
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"Dr. Fogg's Behavior Design system is both practical and profound.” -Nicky K.
Take the next steps now
Live Training with BJ Fogg, PhD
In the Behavior Design Live Training, Dr. Fogg trains industry professionals to create products and services that influence human behavior for good.
Offered live (via Zoom), each Training is limited to 12 people. This is an ideal group size for hands-on, active learning.
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The tuition for Live Training on Zoom (formerly "Boot Camp") is $4000. That includes 16 hours of interactive training plus access to monthly, live Office Hours with Dr. Fogg after training is over.
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Dr. Fogg teach his unique models and methods, drawing on over 20 years of research and hands-on experience. Learning Fogg's system, Behavior Design, will be a gamechanger for your product--and for your career.
Live Training is right for you if . . .
Your product needs to change behavior but you don’t know where to begin.
In BJ Fogg's training, you will gain a mastery level understanding of Behavior Design, an original system of models and methods to help you think clearly about human behavior and design successful solutions for positive behavior change.
Yes, that’s right. It’s a system — full of practical, proven, methods you can use immediately on any behavior change project.
Live Trainings are a rare opportunity to learn the system of Behavior Design, a result of 20+ years of Dr. Fogg's research and work. You can’t learn this anywhere else.
"BJ Fogg's training gave me magical powers: I can think clearly about human behaviour and design for behaviour change without being a behaviour scientist." - Emina A.​
You’ve already created a solution, but your design is not working.
This training teaches you practical, step-by-step methods you can use immediately to troubleshoot, gain clarity, and succeed with your behavior change projects.
You learn how to analyze your solution to discover what’s not working and how to create a solution that will.
"BJ's Live Training is transformational in the way you think about business objectives - a true paradigm shift. This is the program I've been looking for. I'm excited about how this will change.....everything." - Don C.​​
You’ve studied a lot about human behavior, but you don’t know how to translate theory into practice.
During Fogg's training, you’ll master the practical models and methods of my systematic approach: Behavior Design.
The Fogg Behavior Model helps you analyze what is and isn’t working in your solutions – and it helps you design new successful behavior change solutions. It’s one of many models Dr. Fogg teach in the Live Training in Behavior Design.
He also teach the core methods of Behavior Design. These are the practical, tactical tools and skills you need to take insights and turn them into behavior change solutions.
Behavior Design is systematic. There’s no guesswork. Confusion gets transformed to clarity.
“BJ’s training was more impactful than 10+ years of research and product experimentation” — J.D.​
Your team is stuck on a behavior change project, and your team doesn’t agree on how to get unstuck.
At Fogg's Live Training in Behavior Design you’ll learn the practical skills to align your team, including how to:
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Pinpoint the #1 focus for your team.
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Transform project confusion to project clarity in less than 55 minutes.
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Share the vocabulary of Behavior Design, so everyone on your team speaks with clarity.
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Lead sessions in Behavior Design with confidence.
"I learned methods to work more effectively with teammates." - Brian L.​
You want to build your skills to be more effective at work.
Behavior Design is new and unique. At the Training, you learn a practical system to understand how to think clearly about human behavior and design successful solutions for positive behavior change – in any industry.
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Behavior Designers learn skills that make them more effective at work.
"It is not hyperbole for me to say this was by far the best learning experience I have had. It has provided the direction I was missing for the next iteration of my career." - Brian B. ​
"Learning Behavior Design was a pivot point in my life. Now I see more clearly about what to do next and that feels really good." - Jennifer C.
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"Career-changing knowledge." - Meschach W.
Take the next step now -- just three minutes​​​​​
What People have said about Live Training with BJ Fogg, PhD:​
​​"I now have the tools and framework to have an impact on both my personal and professional lives." -C.W. ​​
"We were clearly in the hands of a master." M.N.​
“Content is immediately applicable to all aspects of life.” -TJ
"I loved the teaching format and methodology." - Sid
"Incredible, hands-on learning." -- Sohail
"BJ's teaching gave me an entirely new frame of mind to use for designing things." -Ethan B.​
“Easy, digestible, action oriented" -- Rick M.
“This training gave me effective tools for practically in everything I do.” -Austin