Learn Behavior Design with BJ Fogg, PhD
In a world of AI, you can build almost anything.
However, AI doesn't solve the two big questions: Are you building the right thing? And will people actually do the behaviors you intend?
That's why you need Behavior Design.
A breakthrough system created by Stanford's BJ Fogg over 20 years, Behavior Design gives you proven methods to focus on what matters most, and then design systematically for the behaviors you want.
When you train with Dr. Fogg, you'll learn his system and get access to his unique AI tools to be more effective than ever before.
What is Behavior Design Training?
In Dr. BJ Fogg's training, industry professionals learn to design products, services, and strategies that change human behavior. And you change behavior systematically, not by guessing.
6 session of interactive training with Dr. BJ Fogg (2 hours/session)
Offered live (via Zoom)
Limited seats for the ideal group size
Tuition for Behavior Design Training on Zoom is $4000.
This includes monthly, live office hours with Dr. Fogg after training ends.
"Fogg's live training was without question the best professional training that I've participated in." - Maureen H.
Not sure if this training is right for you?
Dr. Fogg does free calls.
In just 15 minutes, he can help you on what you’re building and determine if training is a fit.
Go here to apply: https://bjfogg.typeform.com/callwithBJFogg
Training in Fogg Behavior Design solves the following problems . . .
Your product needs to change behavior and you want a proven system to be effective
You'll gain a mastery-level understanding of Behavior Design. It's a proven system of models and methods to think clearly about human behavior and design successful solutions.
Live training is a rare opportunity to learn the system of Behavior Design, a result of 20+ years of Dr. Fogg's research and work. You can’t learn this anywhere else.
"BJ Fogg's training gave me magical powers: I can think clearly about human behavior and design for behavior change without being a behavior scientist." - Emina A.
You’ve studied a lot about human behavior, but can’t translate theory into practice.
During Fogg's training, you’ll master the practical models and methods of his systematic approach: Behavior Design.
The Fogg Behavior Model helps you analyze what is and isn’t working in your solutions – and it helps you design new successful behavior change solutions. It’s one of many models Dr. Fogg teaches in the Behavior Design Training.
He also teaches the core methods of Behavior Design. These are the practical, tactical tools and skills you need to take insights and turn them into behavior change solutions.
Behavior Design is systematic. There’s no guesswork. Confusion gets transformed to clarity.
“BJ’s training was more impactful than 10+ years of research and product experimentation” — J.D.
You’ve already created a solution, but your design is not working.
This training teaches you practical, step-by-step methods you can use immediately to troubleshoot, gain clarity, and succeed with your behavior change projects.
You learn how to analyze your solution to discover what’s not working and how to create a solution that will.
"BJ's training is transformational in the way you think about business objectives - a true paradigm shift. This is the program I've been looking for. I'm excited about how this will change.....everything." - Don C.
Your team is stuck on a behavior change project, and your team doesn’t agree on how to get unstuck.
At Fogg's training in Behavior Design you’ll learn the practical skills to align your team, including how to:
Pinpoint the #1 focus for your team.
Transform project confusion to project clarity in less than 55 minutes.
Lead sessions in Behavior Design with confidence.
"I learned methods to work more effectively with teammates." - Brian L.
You want to leverage AI to be effective at designing for behavior change
AI is changing how fast you can work. Behavior Design is the system that tells you what to work on.
And now, with Dr. Fogg's new AI tools, you can be more effective whether you're working alone or in groups.
Dr. Fogg has AI resources that help you be effective at the core methods of Behavior Design. These are new tools that are being constantly updated.
"AI + Fogg Behavior Methodology is a time savings game changer." - Roger H.
You want to build your skills to be more effective at work.
Behavior Design training gives you a practical system to understand how to think clearly about human behavior and design successful solutions for positive behavior change – in any industry.
"It is not hyperbole for me to say this was by far the best learning experience I have had. It has provided the direction I was missing for the next iteration of my career." - Brian B.
"Learning Behavior Design was a pivot point in my life. Now I see more clearly about what to do next and that feels really good." - Jennifer C.
"Career-changing knowledge." - Meschach W.
Take the next step now -- just three minutes
What People have said about Behavior Design Training with BJ Fogg, PhD:
"I now have the tools and framework to have an impact on both my personal and professional lives." -C.W.
"We were clearly in the hands of a master." M.N.
“Content is immediately applicable to all aspects of life.” -TJ
"I loved the teaching format and methodology." - Sid
"Incredible, hands-on learning." -- Sohail
"BJ's teaching gave me an entirely new frame of mind to use for designing things." -Ethan B.
“Easy, digestible, action oriented." -- Rick M.
“This training gave me effective tools for practically in everything I do.” -Austin
Do you need Dr. Fogg’s help creating a product that changes behavior?
He does free calls. In just 15 minutes he can help you a lot.
Go here to apply: https://bjfogg.typeform.com/callwithBJFogg