Common Uses for the Fogg Behavior Model and my other Copyrighted Works

On this page you’ll find more information about common requests to use my intellectual property. Click on a use below to start. 

I want to use/share your copyrighted work(s) in:

Printed book or ebook


I will license the Fogg Behavior Model graphic and my other copyrighted works in print books and ebooks whether you are working with a publisher or self-publishing. I’m pleased to have you share my work if it benefits your readers and makes your book better. To authorize your use I need to see that you have studied and used my copyrighted work accurately. I recommend that you carefully read my book Tiny Habits, the information at www.behaviormodel.org, or whichever primary sources are relevant to your use. If you aren’t using my copyrighted work correctly the answer is “no.” My team and I cannot edit your book or correct your manuscript. If your use is approved, there are some guidelines about how you can and can’t use my IP in your book. You may not modify the graphics in any way (including translation). You cannot create a derivative work. You cannot combine the copyrighted graphics with any other graphics. You will need to send me a preview of how my IP will appear in your book that is as close to the final version for publication as possible. You need to agree to make any modifications if I request it. I would also appreciate the opportunity to review your use in the larger context of the manuscript before publishing. There may be a licensing fee to use my IP in your book or ebook. Ready to get permission? Go here.




Academic article/paper or as part of an academic project or thesis


I am always happy to give permission to use the Fogg Behavior Model graphic or my other intellectual property in academic work. There are a few guidelines around how you can and can’t use my IP in your thesis, paper, or project. Mainly, you cannot modify my IP in any way nor can you create derivatives of it. My IP should stand alone and not be used in combination with other graphics. It should not be translated. If your work is in another language than English, you can explain the elements of the copyrighted work (e.g., Behavior, Motivation, Ability, Prompt, Action Line) in text in the language in which you are writing. Please give proper attribution and citation. Your academic work or project may be shared with professors, classmates, and advisors as is necessary. If your project requires that you video record my IP in any way (such as a presentation) or distribute beyond the scope of what is outlined above, please share details about those uses and understand that you may need to use a workaround or be granted a special license. There are no fees for using my copyrighted work in an academic paper, project, or thesis. Ready to get permission? Go here.




One-time presentation or workshop (with or without slides – whiteboard)


I appreciate your wanting to use and share my work. I am happy to give you permission to use my copyrighted work in a one-time presentation or workshop. Once you request permission, we will send you a licensing agreement to sign off on which authorizes this specific use. Please note that you cannot modify my IP in any way, nor can you create derivatives of it. My IP should stand alone and not be used in combination with other graphics or branding on a slide. It should not be translated. If you draw my IP on a whiteboard it needs to be erased after the presentation. You can direct participants to the original sources of that IP for reference after the presentation. If the presentation or workshop will be video recorded, read on. This makes it another use case. Distributing slides: You may not post online or distribute by email or otherwise slides that contain my copyrighted work. Before distributing slides that you may have used in a live, unrecorded presentation, you will need to remove my copyrighted work and insert a URL where recipients can view it within the context of its original source (e.g., Tiny Habits book, www.behaviormodel.org). If you are presenting in-person, I can authorize you to give a single print handout of the Fogg Behavior Model graphic or other copyrighted work used to each attendee as long as it stands on a page by itself. Video recorded presentation or workshop If your presentation or workshop is video recorded, either in a face to face setting or online via Zoom, WebEx, Microsoft Meetings, etc., you will not be authorized to use the Fogg Behavior Model or my other copyrighted works. When my IP is part of a video recording, that video is considered a derivative work, the creation and distribution of which is the exclusive right of the copyright holder (me). It is an infringement on my copyright to create and/or distribute derivatives (without permission or a license). If you know or believe your presentation or workshop is going to be video recorded, I suggest you use some of these workarounds instead. If you aren’t video recording your presentation and would like to ask permission, go here.




Presentation or workshop routinely given or plan to give multiple times


First read the sections above on presentations and workshops and commercial courses and classes to see what is relevant. If you plan to give your presentation or workshop a few times in a year, we will treat it as a one-time event and authorize each specific use before it happens. If you plan to share more frequently please read as much relevant information as you can on this site. Next, get in touch with us so we can learn more and determine the best way forward for you and for me. To license your ongoing use may require a special agreement for which there may be fees involved. If you are ready to get in touch with us about this use, please go here.




A newsletter or email blast


Using my intellectual property in your newsletter or email blast is complicated. If your newsletter or email has my copyrighted work in it, such as the Fogg Behavior Model graphic, you have created a derivative work. The creation and distribution of derivative works are the exclusive right of the copyright holder (me). If you send out a newsletter with my copyrighted work in it without authorization, this is considered a violation of copyright law. I rarely give authorization to use my copyrighted work in newsletters or marketing emails. Once my work has been distributed digitally, the horse is out of the barn. It becomes much harder for me to maintain the integrity of my intellectual property. I do have some suggested workarounds that allow you to share my intellectual property with your audience and reduce the risk of it being compromised. If you feel that you still want to include my copyrighted work, I first need to see a draft of the newsletter/email before sending you a licensing agreement that authorizes your use. If we create a custom licensing agreement for your use there will also be a fee.
To seek permission for this kind of use, start here.




White paper, client report, handout, brochure, or other document that will be made available or distributed


I am always pleased when people want to share my work to help people understand behavior and do good things in the world. This can take the shape of white papers, reports, handouts, brochures, and other offerings that are created and distributed. Once you create something for your customers/audience and include my copyrighted work, that piece becomes a derivative. The creation and distribution of derivatives are the exclusive right of the copyright holder (me). If you post a white paper online for download or create a client report that is emailed out with my copyrighted work in it without authorization, this is considered a violation of copyright law. Authorizing others to create derivatives and distribute my intellectual property digitally creates problems. It becomes much more difficult to protect the fidelity of my copyrighted work. If you want to create a brochure or handout with my copyrighted work that is physically distributed or made available, you also need to be authorized. Where to go from here? One option is to use some of the workarounds I suggest here instead. Another option is to engage with me to obtain a license for your use. To authorize your use I’ll need to see that you have used my work accurately. I recommend that you carefully read my book Tiny Habits, the information at www.behaviormodel.org, or whichever primary sources are relevant to your use. If your use isn’t correct, the answer is “no.” My team and I cannot edit or correct your work. Please do your homework before you ask for authorization to use my IP. I understand that your use and inclusion of my copyrighted work makes your work better. If your piece shines a light on my book or life’s work to make a difference in the world and is mutually beneficial there is a higher likelihood that I authorize your use. If your use is approved, there are a few guidelines about how you can and can’t use my IP. You may not modify the graphic in any way (including translation). You cannot create other derivative works. You cannot combine the graphic with any other graphics. You need to show me how my IP will appear in your use that is as close to the final version as possible. You need to agree to make any modifications if I request it. There may be a licensing fee associated as part of the authorization of your use. Ready to get permission? Go here.




Class or course I’m creating to sell or otherwise distribute


I appreciate your wanting to share my copyrighted work with those you are teaching or training. I want to support your use and ensure the quality and integrity of my own work in Behavior Design. When people want to create a course or class, online or in person, or share my copyrighted work with clients or customers as part of the work you do in an ongoing way, then we need to enter an annual licensing arrangement usually with fees involved. Here's why. When you create your own work (slides, videos, courses, blog posts, articles, handouts, newsletters, email blasts, graphics, etc.) with my IP/copyrighted material in it anywhere or based on my IP, it becomes a derivative work, the creation and distribution of which is the exclusive right of the copyright holder (me). It is an infringement on my copyright to create and/or distribute derivatives without permission or a license. My intellectual property is 20+ years of research, thinking, and my life's endeavor. I want people to learn about it and share it. When an ongoing class, workshop, client pitch, etc. has more value, is "better," and people learn more and benefit more because you are using my intellectual property and copyrighted works, I believe there should be a compensatory relationship around that. I pay IP lawyers and others to help me share and maintain the fidelity of my work. Here are a few of the most common requests and ways forward. Teaching Tiny Habits The only authorized way to teach people the Tiny Habits method in a commercial course is to certify as a Tiny Habits coach. As a Tiny Habits coach you could create your own course. This requires a special agreement and would need to be created and hosted on the Tiny Habit’s Kajabi learning platform, not on your own website. Another path for teaching students/clients about Tiny Habits is this:

  • You use only basic info about Tiny Habits (a mention and a brief summary that falls under Fair Use)
  • You point people to the free 5-day program to learn more.
  • You suggest Tiny Habit recipes for your specific audience. People draw from your suggestions for the habits they practice during the 5-day program.
This path allows you to give people specific suggestions about habits but it offloads the content and coaching to my established 5-day program. Another option is to have everyone in your course purchase the Tiny Habits book. With the paperback available now, the cost is reasonable. You can refer to specific pages in the book and discuss how students/­participants can use that information and the exercises in the book without reteaching Tiny Habits or violating copyright law. Using the Fogg Behavior Model If you want to use the Fogg Behavior Model in a commercial course delivered in person and/or online, let’s talk. I will need to know more about how you intend to use my IP within your course, your expected distribution, price point, and a few more details. I will need to see drafts, approve your use, and authorize it with a custom licensing agreement with fees involved. Academic and Classroom Use For academics or other teachers creating online or recorded classes and wanting to use my copyrighted work, you must receive authorization from me first. I may suggest workarounds if video or other materials will be archived or uploaded to your institution’s servers and made publicly available. If you are teaching an academic class in person or live streamed without video recording or posting content online publicly it is simple to authorize your use. Ready to take the next step to get permission? Go here.




Video (posted online or otherwise)


In our pandemic reality and increasingly online world video has become ubiquitous. Using my intellectual property in video recordings that are posted online or otherwise shared is not allowed. Video with my copyrighted work in it is considered a derivative work and creating and distributing it is a violation of copyright law. Don’t do it. Please take a look at the suggested workarounds for video recording here. For live-streamed video that is not recorded, read up on the use case particular to you on this site for next steps.




Social media post/share (e.g., Twitter, Facebook, Instagram, Snapchat, TikTok).


I want you to share my work and most people think of social media as a great way to share widely. What you post on social media belongs to you. You may not post or share my copyrighted work on social media. That belongs to me. You may share links to either the original source ( www.behaviormodel.org) or my websites where your followers can learn more. You may share aspects of my work that fall under Fair Use but get informed first to avoid copyright infringement. If you are writing an article on Medium or LinkedIn, read the information on this page about posting online articles to learn how this can be done with permission.




Blog post or online article


I’m pleased to have you share and reference my work in a blog post or other article posted online. I recommend that you represent my work as smartly and accurately as you can. Read my book, Tiny Habits, study my websites, and learn before you write. My team and I won’t edit or correct your article. If what you’ve written isn’t accurate, the answer is “no.” When you have a draft ready for review, please send that to us, indicating where you’d like my copyrighted work to be. Once approved we will send you a licensing agreement specific for your use. No modifications can be made to my copyrighted work and it should be featured alone (not in combination with other images/text). Please add any relevant hyperlinks to your article for readers to click through and learn more. There are rarely fees associated with this license. Ready to take the next step to get permission? Go here.




Printed article or news story


I’m pleased to have you share and reference my work in a printed article or news story. I recommend that you represent my work as smartly and accurately as you can. Read my book, study my websites, and learn before you write. My team and I won’t edit or correct your writing. If what you’ve written isn’t accurate, the answer is “no.” When you have a draft ready for review, please send that to us, indicating where you’d like my copyrighted work to be within the article or news story. Once approved we will send you a licensing agreement specific for your use. No modifications can be made to my copyrighted work and it should be featured alone (not in combination with other images/text). Please add any relevant hyperlinks to your article for readers to learn more. There are rarely fees associated with this license. Ready to take the next step to get permission? Go here.




Description or information posted as part of a website


People who have studied and applied my work or have been trained by me sometimes find that they would like to incorporate elements of my system of Behavior Design or Tiny Habits as part of their website to help visitors understand human behavior or habits in the context of what they do and offer. If you would like to use my copyrighted works in such a way, please be in touch. These uses are reviewed on a case-by-case basis and require a special licensing agreement. First I’ll need to see that you have applied and represented my work accurately. I highly recommend that you carefully read my book Tiny Habits, the information at www.behaviormodel.org, or whichever primary sources are relevant to your use. If your use isn’t accurate, the answer is “no.” My team and I cannot edit or correct your work. Interested in taking the next step, go here.




Company or organizational philosophy, mission, values, process


To bring my intellectual property and system of Behavior Design into your organization in a larger, more meaningful way please be in touch with what you envision. I work with a number of select organizations and can recommend ways we can work together to help you, your team, and organization be successful. Please sign up for a time to share the details with me here.





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