BJ Fogg’s September email in 15 seconds

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I created a comprehensive system for behavior change. I call it the Behavior Change Masterplan. Step by step, I explain this in my new book, Tiny Habits. 

 

One nugget: 

 

Select new habits according to three criteria:

 

-       You want to do this habit (motivation)

-       You can do this habit (ability)

-       This habit will be effective in reaching your aspiration (impact)

 

A habit with all three is what I call a “Golden Behavior.”

 

By starting with Golden Behaviors, you won’t have to worry much about sustaining motivation. 
 

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Extra credit: Check out this video of me in a tiny Maui gym, explaining Golden Behaviors: https://vimeo.com/235294215/d47fcc1f14

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Now that you’ve read this summary, please go back to the email to get a richer, broader understanding.

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