Golden Behaviors

BJ Fogg’s email in 15 seconds

I created a comprehensive system for behavior change. I call it the Behavior Change Masterplan. Step by step, I explain this in my new book, Tiny Habits. 

One nugget:

Select new habits according to three criteria:

-       You want to do this habit (motivation)

-       You can do this habit (ability)

-       This habit will be effective in reaching your aspiration (impact)

A habit with all three is what I call a “Golden Behavior.”

By starting with Golden Behaviors, you won’t have to worry much about sustaining motivation. 

----

Extra credit: Check out this video of me in a tiny Maui gym, explaining Golden Behaviors: https://vimeo.com/235294215/d47fcc1f14

Now that you’ve read this summary, please go back to the email to get a richer, broader understanding.

---

Didn't get the email but somehow ended up on this page?

Join my mailing list, below.

​