top of page

When you learn

my Tiny Habits method,

you can change your life forever.

BJ Fogg, PhD

Director, Behavior Design Lab

Stanford University

Tiny Habits 3D.png

I'm BJ Fogg, the world's expert on habit formation. In my forthcoming book, Tiny Habits: The Small Changes that Change Everything, I share my breakthrough methods that make it easy to create a happier, healthier life. 

Pre-order a copy of the book at your favorite retailer:

Pre-order links

Myth: Change is hard. Reality: Change can be easy if you use Behavior Design.

Myth: It’s all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits.

Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible.


In this book I share a breakthrough method for creating habits, called “Tiny Habits.” Using this approach people can create habits quickly and easily -- without relying on willpower. 

I'm here to help you change your life—and revolutionize how we think about human behavior. Based on twenty years of research and my experience personally coaching over 40,000 people, Tiny Habits cracks the code of habit formation. Together I'll guide you to find the small changes that can change everything in your life. In the Tiny Habits Method, you don’t set goals or track your behavior, or even need to be super motivated. Instead, with every chapter’s breakthrough discovery, you learn the powerful skills of change. My research shows that transformation happens when we feel good about our successes instead of feeling bad about our failures. With Tiny Habits it is easy to succeed and surprisingly fun to change.


I advocate that people experiment with behavior change in their own lives, exploring playfully. I want people to direct their own personal “change lab.” I make clear that you won’t be perfect, and that’s normal. Like any experiment, you try stuff and see how it goes. Along the way you never blame yourself. (Guilt is not part of the method.) By experimenting playfully with the right tools, people can discover how to become happier and healthier. 

I've spent decades helping people in industry around the world. Now, for the first time, I'm publishing my proven models and methods for a global audience.  Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.

"Deeply researched and highly practical, this book will be a valuable resource to anyone interested in changing their behavior (that is, all of us)."
--Gretchen Rubin, New York Times Best Selling Author of The Happiness Project
“BJ Fogg's ideas on self-change are uniquely relevant, approachable, and powerful. I can't recommend this book highly enough.”
-- Ramit Sethi, New York Times Best Selling Author of 
I Will Teach You To Be Rich
Ready to get started?
1. Pre-order a copy of the book at your favorite retailer:​
  • Looking for International Retailers​​​?
2. Sign up below to get exclusive updates about the book. 
3. I also invite you to join a free, 5-day session of Tiny Habits:


twitter @bjfogg
“BJ Fogg’s work is transformative…
We use Tiny Habits at Amen Clinics with our patients, online students, and readers. It is simple, easy-to-implement, and it works.” 
--Daniel G. Amen, MD, New York Times Best Selling Author of Change Your Brain, Change Your Life
“[Tiny Habits] demystifies the little behaviors that add up to what is, in essence, our identity. Understanding these micro behaviors [is] critical if you want achieve big outcomes like losing weight or building a company.”
 -- Tony Fadell, Inventor of the iPod and Co-inventor of the iPhone
bottom of page