Learn Behavior Design with BJ Fogg, PhD
Expert Training with BJ Fogg, PhD
People and AI are changing how work gets done. The missing piece is a system for influencing human behavior.
This training from Dr. BJ Fogg gives you that system and the tools to apply it more effectively than ever.
In Dr. BJ Fogg's Expert Training in Behavior Design, he trains industry professionals to create products and services that influence human behavior for good.
What is Expert Training?
In Dr. BJ Fogg's Expert Training, industry professionals learn to design products, services, and strategies that change human behavior. And you change behavior systematically, not by guessing.
Offered live (via Zoom)
Each training has limited seats and an ideal group size
12 hours of interactive training with Dr. BJ Fogg
Tuition for Expert Training on Zoom is $4000.
This includes monthly, live office hours with Dr. Fogg after training ends.
"Fogg's live training was without question the best professional training that I've participated in." - Maureen H.
Fogg Behavior Design + AI
AI gives you speed. Behavior Design gives you a system. When you put those together, you get unparalleled results designing for effectiveness and efficiency.
If you’re in charge of a product or service and you need to influence behavior, then this training is for you.
Not sure if this training is right for you?
Dr. Fogg does free calls.
In just 15 minutes, he can help you on what you’re building and determine if training is a fit.
Go here to apply: https://bjfogg.typeform.com/callwithBJFogg
Training in Fogg Behavior Design solves the following problems . . .
Your product needs to change behavior and you want a proven system to be effective
You'll gain a mastery-level understanding of Behavior Design. It's a proven system of models and methods to think clearly about human behavior and design successful solutions.
Expert Trainings are a rare opportunity to learn the system of Behavior Design, a result of 20+ years of Dr. Fogg's research and work. You can’t learn this anywhere else.
"BJ Fogg's training gave me magical powers: I can think clearly about human behaviour and design for behaviour change without being a behaviour scientist." - Emina A.
You’ve studied a lot about human behavior, but can’t translate theory into practice.
During Fogg's training, you’ll master the practical models and methods of my systematic approach: Behavior Design.
The Fogg Behavior Model helps you analyze what is and isn’t working in your solutions – and it helps you design new successful behavior change solutions. It’s one of many models Dr. Fogg teaches in the Expert Training in Behavior Design.
He also teaches the core methods of Behavior Design. These are the practical, tactical tools and skills you need to take insights and turn them into behavior change solutions.
Behavior Design is systematic. There’s no guesswork. Confusion gets transformed to clarity.
“BJ’s training was more impactful than 10+ years of research and product experimentation” — J.D.
You’ve already created a solution, but your design is not working.
This training teaches you practical, step-by-step methods you can use immediately to troubleshoot, gain clarity, and succeed with your behavior change projects.
You learn how to analyze your solution to discover what’s not working and how to create a solution that will.
"BJ's Expert Training is transformational in the way you think about business objectives - a true paradigm shift. This is the program I've been looking for. I'm excited about how this will change.....everything." - Don C.
Your team is stuck on a behavior change project, and your team doesn’t agree on how to get unstuck.
At Fogg's Expert Training in Behavior Design you’ll learn the practical skills to align your team, including how to:
Pinpoint the #1 focus for your team.
Transform project confusion to project clarity in less than 55 minutes.
Lead sessions in Behavior Design with confidence.
"I learned methods to work more effectively with teammates." - Brian L.
You want to leverage AI to be effective at designing for behavior change
AI is changing how fast you can work. Behavior Design is the system that tells you what to work on.
"AI + Fogg Behavior Methodology is a time savings game changer." - Roger H.
You want to build your skills to be more effective at work.
Behavior Design is new and unique. At the Training, you learn a practical system to understand how to think clearly about human behavior and design successful solutions for positive behavior change – in any industry.
Behavior Designers learn skills that make them more effective at work.
"It is not hyperbole for me to say this was by far the best learning experience I have had. It has provided the direction I was missing for the next iteration of my career." - Brian B.
"Learning Behavior Design was a pivot point in my life. Now I see more clearly about what to do next and that feels really good." - Jennifer C.
"Career-changing knowledge." - Meschach W.
Take the next step now -- just three minutes
What People have said about Expert Training with BJ Fogg, PhD:
"I now have the tools and framework to have an impact on both my personal and professional lives." -C.W.
"We were clearly in the hands of a master." M.N.
“Content is immediately applicable to all aspects of life.” -TJ
"I loved the teaching format and methodology." - Sid
"Incredible, hands-on learning." -- Sohail
"BJ's teaching gave me an entirely new frame of mind to use for designing things." -Ethan B.
“Easy, digestible, action oriented." -- Rick M.
“This training gave me effective tools for practically in everything I do.” -Austin
Do you need my help creating a product that changes behavior?
I do free calls. In just 15 minutes I can help you a lot.
Go here to apply: https://bjfogg.typeform.com/callwithBJFogg