My innovations in Behavior Design

In graduate school I realized that most traditional theories about human behavior were either inaccurate or impractical. So I put tradition aside and looked for a better answer. It took over 10 years, but today I believe I’ve solved the puzzle.

My frameworks explain how human behavior works in accurate and practical ways. And I’ve created a set of methods for design. Together I call this area “Behavior Design.”

If you’re an academic, you may find my work too practical. If you’re an industry innovator, you’ll have a different reaction: Wow. Is it really that simple? (Yes. It can be.)

See some of my frameworks below.

• Fogg Behavior Model

• Fogg Behavior Grid

• Fogg Method

• Fogg Choice Model

• Behavior Design