Online Course with BJ Fogg, PhD
You're trying to change behavior.
Here's how you get it done.
Getting buy-in. Building habits that stick. Designing products people actually use. It's harder than it should be because most people are working without the right model. Dr. BJ Fogg teaches that model.
Start Learning Behavior DesignDr. BJ Fogg's work featured in
These are the problems Fogg Behavior Design solves.
Professionals across industries describe the same challenge: they know behavior change matters, but they don't have a reliable system for making it happen.
I can't get my team to follow through on changes we've agreed to.
I want to design products that help people change behavior, but I'm guessing at what will make it stick.
I implement wellness programs but people don't engage.
I need a systematic way to help my clients build habits.
I work on process innovation and need effective behaviors for cross-functional teams.
I need to help my team navigate change, but I don't know how to create real buy-in.
Most people trying to change behavior are working without the right model.
When something doesn't work, we tend to blame ourselves. We blame our motivation. We blame our willpower. We think: if I just cared more, tried harder, or found the right tool, things would be different.
But BJ Fogg's research tells a different story. Most approaches to behavior change get the model wrong. They focus almost entirely on motivation. But motivation alone is not enough. Behavior happens when three things come together at the same moment: Motivation, Ability, and a Prompt. Remove any one of them, and the behavior doesn't happen. It doesn't matter how much someone wants to change.
Behavior is not mysterious. It comes down to three factors. Once you understand them clearly, you stop guessing and start designing solutions that actually change behavior.
This is the foundation of Fogg Behavior Design. It is a step-by-step system for creating lasting change. BJ developed it over 30 years of research at Stanford. He has taught it to thousands of professionals around the world. And it works across every context: products, teams, coaching practices, wellness programs, and more.
When you understand how behavior really works, everything changes. You stop wondering why people aren't following through. You stop guessing at what will stick. You start designing with clarity and confidence.
This course teaches you that system.
8 modules. 75 lessons. A complete system.
Every module connects directly to real work, not theory for its own sake.
Welcome to Fogg Behavior Design
A practical overview of how the system works and why it's different from other approaches.
Applying the Fogg Behavior Model to work projects
Learn to use BJ's core model to diagnose any behavior challenge, on your team or in your product.
How motivation and ability influence behavior change
Understand why motivation alone fails, and what actually moves people to act.
Step-by-step methods for achieving behavior results
BJ's design process for creating solutions to behavior challenges systematically.
How to focus your team on behaviors that matter most
Stop chasing everything. Learn to identify the specific behaviors that will drive the outcome you want.
The two keys to lasting change
BJ's Fogg Maxims: the two principles that determine whether change sticks or fades.
Designing for habits and customer engagement
Apply the system to product design, employee engagement, and behavior programs that last.
How to use Fogg Behavior Design every day at work
Make the methodology part of how you think, not just a framework you consult occasionally.
What professionals say about Fogg's Online Course
The concepts are powerful, and this course makes Dr. Fogg's methods easy to learn.
Jason B.The course content is gold: practical and engaging.
Joan S.Practical, immediately applicable.
Andy S.The Fogg Behavior Model is genius. And science.
Marilyn W.Dr. Fogg's Behavior Design system is both practical and profound.
Nicky K.Clear guidance on how to design for success.
Iken T.Your instructors
BJ Fogg, PhD
Behavior Scientist · Stanford since 1995BJ Fogg is one of the world's leading experts on how behavior actually works. For 30 years, he has studied what drives human behavior and how to design for change systematically.
He created Fogg Behavior Design and has trained thousands of professionals at Stanford and in private workshops around the world. His book Tiny Habits has reached millions of readers globally.
Stephanie Weldy, MEd
BJ Fogg's Closest Colleague · Co-InstructorStephanie has collaborated with BJ for over eight years. She co-teaches Behavior Design and leads workshops in industry. A Fortune 500 team rated her session with a perfect NPS score. Rare and almost impossible to achieve.
In this course, Stephanie brings the methodology to life through practical examples and ensures your learning experience is excellent from start to finish.
This course is for professionals who need behavior change to work.
It doesn't matter what your title is. It matters that you're working on a problem where behavior is the key.
Stop guessing. Start designing behavior that works.
Join thousands of professionals who have learned to apply Fogg Behavior Design to real challenges, at work and in the products they build.
Enroll in the Course$299 · 6 months access · Money-back guarantee